
REI
Subject line
Let's keep in touch-on your terms
What it is doing
This email uses a two-column layout for its main content, with a clear hierarchy established by bold headings and distinct CTAs. The design is clean and functional, using product images to break up text and provide visual interest. It effectively promotes app downloads, text sign-ups, and used gear shopping within a single communication.
Worth stealing
The email effectively combines multiple calls to action for different engagement channels (app, text, used gear) within a single, well-structured layout.
Attributes
In the library