
Sarah Hall Hair
Subject line
Reminder about your appointment for tomorrow, Thu 21 November at 11:00am
What it is doing
This is a transactional appointment reminder with a clear hierarchy. The key information (date, time, service, total) is presented concisely. Two prominent CTAs allow the user to get directions or manage the appointment, while the cancellation policy is clearly stated below.
Worth stealing
The email effectively uses two distinct call-to-action buttons for different user needs: 'Get directions' and 'Manage appointment'.
Attributes
In the library