Waymo
Subject line
Welcome to Waymo
What it is doing
This welcome email uses a clean, modular layout with a strong brand identity. It effectively uses numbered steps and clear headings to explain a novel service, and repeats key information in different sections. The design is simple and functional, focusing on instructional content.
Worth stealing
The email effectively onboards users to a completely new service (fully autonomous rides) by clearly outlining rules and step-by-step instructions.
Attributes
welcomeautomotiveutilitariansingle columnonboardinginstructionallongUS
In the library