Shot In The Dark Mysteries Murder Mystery Games
Subject line
An April Discount? Why yes, it's our Birthday, after all!
What it is doing
This email uses a single-column layout with a clear hierarchy, featuring a discount code prominently at the top and then announcing a contest winner. The design incorporates a mix of text and calls to action, with a consistent brand voice. It effectively combines a promotional offer with user-generated content promotion.
Worth stealing
The email cleverly combines a birthday discount with a photo contest, encouraging user engagement and content generation.
Attributes
promotionalentertainmentplayfulsingle columnretentionplayfulmedium
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