
Sun Powder
Subject line
Cut skin cancer risk 54% with this ingredient
What it is doing
This email uses a plain text style to deliver a scientific update, leveraging the credibility of a doctor and a news article. The call to action is subtle, integrated into the text rather than a prominent button. The P.S. section encourages direct engagement, reinforcing the personal touch.
Worth stealing
The email effectively uses a plain text format and a direct message from a doctor to convey scientific information and promote a product, lending significant credibility.
Attributes
In the library