Sydney Children's Hospitals Foundation
Subject line
Sick kids need your support 365 days a year!
What it is doing
This email uses a single-column layout with a strong narrative focus, telling a personal story to drive donations. The design incorporates a clear call to action button repeated throughout the email, and uses a warm, empathetic tone. The email effectively uses a personal signature from a staff member to build trust.
Worth stealing
The email effectively uses a personal story of a family whose children were saved by the hospital to create an emotional connection and drive donations.
Attributes
promotionalnonprofitcorporatesingle columnacquisitionwarmlongAU
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