Tradingpost.com.au
Subject line
Attention Needed - Activate Your Account
What it is doing
This email uses a very simple, almost plain-text layout with minimal branding, focusing entirely on the call to action. The 'G'day [NAME]' greeting is a nice touch for an Australian audience. The email is short and to the point, making it highly scannable.
Worth stealing
The email uses a direct, unstyled URL as its primary call to action, which is unusual for a modern email but effective for its transactional purpose.
Attributes
email verificationmarketplaceminimalsingle columnonboardingwarmshortAU
In the library