Triple Rainbow Games
Subject line
New @ TRG: The Monthly Microgame Club!
What it is doing
This email uses a plain text style with minimal formatting, relying on bolding and line breaks for hierarchy. The content is very long and conversational, almost like a personal letter, which might be overwhelming for some readers. The call to action is repeated multiple times with different platforms, which is a good strategy for conversion.
Worth stealing
The email uses a highly conversational and personal tone, including self-aware asides and promises for future email improvements, which builds a strong connection with the reader.
Attributes
product launchgamingplain textplain textacquisitionplayfullongUS
In the library