Undercard Boxing
Subject line
Paddington is almost here
What it is doing
This email uses a plain text, conversational style to update members on a new gym location. It effectively combines an update with a soft call to action for booking a call, and clearly distinguishes information for existing members versus prospective members. The lack of visual elements makes the copy critical for engagement.
Worth stealing
The email uses a very personal, conversational tone, almost like a direct message, which is effective for building rapport with members.
Attributes
account noticehealth fitnessplain textplain textretentionwarmmediumAU
In the library