Bryan Johnson
Subject line
my new skincare routine
What it is doing
This email uses a plain text, editorial style to deliver a long-form content piece about a skincare routine. The structure relies heavily on bullet points and bolded headings to break up the text, making it readable despite its length. It effectively integrates product mentions within the instructional content without feeling overly salesy.
Worth stealing
The email is exceptionally long and detailed, functioning as a comprehensive guide to a specific skincare and health regimen, rather than a typical promotional email.
Attributes
promotionalhealth fitnesseditorialsingle columnretentioninstructionallongUS
In the library