Vote Compass
Subject line
Reminder: Australian Post-Election Study
What it is doing
This email is a plain text, single-column re-engagement for a survey. It uses a simple text link as a fallback for the primary CTA button, which is a good accessibility practice. The footer clearly explains why the recipient is receiving the email and provides an unsubscribe link.
Worth stealing
The email includes a clear explanation of why the recipient is receiving the email, referencing their prior consent to be contacted for future studies.
Attributes
surveyeducationplain textsingle columnretentionneutralmediumAU
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