Wait But Why
Subject line
New (little, not the main one) post
What it is doing
This is a plain text email with minimal styling, primarily serving as a notification for new content. It uses a simple text link for the 'view in browser' option and a clear unsubscribe link in the footer. The content is a short, engaging question designed to drive clicks to the full article.
Worth stealing
The email is extremely short and relies on a single, intriguing question as its primary call to action, making it highly effective for driving clicks to new content.
Attributes
newslettermedia publishingplain textplain textretentionneutralmicroUS
In the library