Cyber Monday email examples by industry
Home and furniture
Wayfair
DOORS BUSTED! Cyber Monday is live and so are the doorbusters
Make one for your brand
Paste it into Claude, ChatGPT, Cursor or any AI with the Nitrosend MCP connected, and put your own website in place of [your website]. Which assistants work?
Using Nitrosend, design and build a Cyber Monday email for my brand, in the style of the concept emails on https://nitrosend.com/email-examples/seasonal/cyber-monday My brand's website is [your website]. Read it for my logo, colours, fonts, products and tone of voice. If Nitrosend is not connected yet, read https://nitrosend.com/SKILL.md and follow it to connect the Nitrosend MCP server (https://api.nitrosend.com/mcp), then ask me to sign in or create a free account at app.nitrosend.com. On Claude.ai use claude.ai/directory/nitrosend; in ChatGPT, install the Nitrosend app. Then write and design the email in Nitrosend and send me a test.
What a Cyber Monday email is
A Cyber Monday email is a promotional email for the online sale on the Monday after US Thanksgiving, three days after Black Friday. It announces the deal, reminds people it ends tonight, or tells them the Black Friday sale has been extended into Monday.
We collected 26 Cyber Monday emails from 23 brands in two ordinary inboxes, between 2016 and 2025. This page shows 20 of them, from 19 brands.1
Browse all 20 Cyber Monday emails
Filter by what the email is doing, or search a brand or subject line. Open any one to see it full length, with its subject line, notes on what it does, and a prompt that rebuilds it in your own brand.
Booktopia Bookstore
Cyber Monday Sale Extended ⏳ Now up to 85% off RRP
ManlyLaptops.com.au
Cyber Monday 👽 = Up To 50% Off Mega sale
Drift
This is NOT a Cyber Monday email
Labify Health
Cyber Monday Savings!
Envato Elements
Cyber Monday Starts NOW!
Lumen5
Cyber Monday final hours! 📣
F45 Training
CYBER MONDAY is HERE at F45 Training! 💪
Bubba Blue Australia
CYBER MONDAY MANIA: Last Chance 70%* OFF Unmissable Baby Deals Deals!
Trip.com
Cyber Monday | Deals up to 50% OFF
Tile
Save up to 50%. Shop Cyber Monday NOW.
The Wall Street Journal
Cyber Monday Sale: Try 2 Months for $1. Ends Soon.
SolidVPS
Your $12/Year CyberMonday Deal Is Here!
Raging Waters Sydney
Cyber Week has Landed!
GenoPalate
Take Control Of Your Health ✅ Save 25% for Cyber Monday
SolidSeoVPS
BlackFriday & Cybermonday Deals Unlocked
ResellersPanel
Cyber Monday Specials: A brand new line of Xeon Scalable servers and a host of exclusive, savings driven TLDs
InfiniteWP
30% OFF - InfiniteWP - Huge Cyber Monday sale
LearnVest
Here’s What to Buy on Black Friday and Cyber Monday — And What to Skip
ResellersPanel
ResellersPanel Newsletter: Exclusive Cyber Monday deals on selected dedicated servers
TweetFavy
CYBER MONDAY - 40% OFF ON ALL SUBSCRIPTIONS!
Cyber Monday email examples by approach
What the 26 Cyber Monday emails are doing
sorted by hand from the subject line, send date and the email itself| Approach | Emails | Share | One to open |
|---|---|---|---|
| The sale is live | 15 | 58% | Envato Elements, 2019: "Cyber Monday Starts NOW!" |
| Last chance | 6 | 23% | Lumen5, 2019: "Cyber Monday final hours! 📣" |
| Sale extended | 2 | 8% | Booktopia Bookstore, 2020: "Cyber Monday Sale Extended ⏳ Now up to 85% off RRP" |
| Something other than a sale | 1 | 4% | Drift, 2019: "This is NOT a Cyber Monday email" |
| Early access and countdown | 1 | 4% | ResellersPanel, 2020: "Cyber Monday Specials: A brand new line of Xeon Scalable servers and a host of exclusive, savings driven TLDs" |
| Deal roundups and guides | 1 | 4% | LearnVest, 2018: "Here’s What to Buy on Black Friday and Cyber Monday — And What to Skip" |
A Cyber Monday campaign is short. 15 of the 26 emails, 58%, announce the sale, 6 are a last call, and 2 extend a sale that was meant to be over.
The launch email
The launch says what is on sale and for how long, in the first screen. Envato Elements opened with "Cyber Monday Starts NOW!" and a 24-hour limit. Tile put "up to 50% off" on the hero image. ManlyLaptops showed each laptop's price next to a named competitor's, the same layout it used on Black Friday. F45 Training made the offer a game, a prize wheel that hands out discounts.
The last chance email
By Monday evening the email can be very short. Lumen5 sent one image and two lines: 50% off any paid plan for three months, ending at midnight. The Wall Street Journal put "Ends Soon." in the subject line. Bubba Blue Australia called it "Last Chance" and put a countdown clock at the top.
The sale extended email
Cyber Monday is where Black Friday sales get extended. 2 of the 26 Cyber Monday emails do it, against 1 of the 113 Black Friday emails we collected. Booktopia sent "Cyber Monday Sale Extended" with "further reductions" on top. Labify Health wrote three plain lines: "I wasn't going to do this... But my inbox has been flooded with messages from people who missed the Black Friday savings." Same deal, ends Monday at midnight. An extension works when the earlier deadline was real, so say exactly when the new one ends.
The email that is not about the sale
Drift sent "This is NOT a Cyber Monday email" on the Sunday before, a newsletter with its usual articles and no offer. On a weekend when nearly every subject line has a percentage in it, saying you have nothing to sell is what gets the open.
When to send Cyber Monday emails
When the 26 Cyber Monday emails arrived
by the date in the sender's own time zone, against that year's Cyber Monday| When | Emails | Share |
|---|---|---|
| Before Black Friday | 3 | 12% |
| Black Friday to Sunday | 4 | 15% |
| On Cyber Monday | 16 | 62% |
| After Cyber Monday | 3 | 12% |
Send it on the day. 16 of the 26, 62%, arrived on Cyber Monday itself. Black Friday is the opposite: 66% of the 113 Black Friday emails we collected arrived before the day. Black Friday gets weeks of build-up. Cyber Monday gets one day, usually two emails: the launch in the morning and the last call that evening.
If you are sending both, segment between them. Someone who bought on Friday should not get Monday's "last chance" for the same thing, and the easiest way to get marked as spam that week is to email the whole list every day. Check where your emails are landing before the weekend, not after it.
How Cyber Monday emails differ from Black Friday emails
Cyber Monday emails against Black Friday emails and other promotional emails
26 Cyber Monday, 113 Black Friday and 3,555 other promotional emails, same two inboxes| What we measured | Cyber Monday | Black Friday | Other promotional |
|---|---|---|---|
| Urgent tone | 73% | 60% | 28% |
| A percentage in the subject line | 38% | 26% | 14% |
| An emoji in the subject line | 27% | 41% | 27% |
| Plain text layout | 31% | 24% | 23% |
| Hero image | 19% | 36% | 25% |
| Product grid | 8% | 18% | 8% |
| Exactly one call to action | 35% | 35% | 33% |
Cyber Monday emails are more urgent and more direct. 73% are written in an urgent tone, against 60% of Black Friday emails and 28% of other promotional emails. 38% put a percentage in the subject line, against 26% on Black Friday.
They are also plainer. 31% are plain text, against 24% of Black Friday emails, and fewer carry a hero image (19% against 36%). By Monday most brands have said what the sale is, so the email only has to say it is ending.
Next to this one
Cyber Monday follows Black Friday emails, and both are part of our seasonal and holiday email examples. The same library, cut by the job the email does: sale emails, discount offer emails and promotional emails.
Questions about Cyber Monday emails
The discount, the deadline and one button. 38% of the 26 Cyber Monday emails we collected put a percentage in the subject line, and the strongest last-call emails are a single image or a few lines that say when the offer ends. Most people already know your Black Friday sale by Monday.
On the day. 62% of the 26 Cyber Monday emails we collected arrived on Cyber Monday itself. A common plan is a launch in the morning and a last call in the evening, sent only to people who have not already bought.
You can, if you say so plainly and give a new end time. 2 of the 26 Cyber Monday emails we collected extend a sale, against 1 of 113 Black Friday emails. Booktopia added further reductions, and Labify Health wrote three lines saying people had asked.
The offer and the deadline. 73% of the Cyber Monday emails we collected are written in an urgent tone, so lines like "Cyber Monday final hours!" are common. Drift's "This is NOT a Cyber Monday email" stood out because it said the opposite.
20 of the 26 Cyber Monday emails we collected are shown. We left out five whose images did not load when we rendered them, and one that sells a link-building scheme. The percentages on this page describe all of them.
The emails under each industry are concept emails designed using the Nitrosend MCP. Wayfair is not Nitrosend customers and did not send or endorse them.