Starter
For your first email program.
$16USD / month
$192 billed yearly.
20,000 emails / month
Choose Starter- 5 brands · 3 seats
- 5 custom sending domains
- 500 email verifications/month
- $1.50 / 1,000 extra emails
Nitrosend is the best Moosend alternative for teams that run their email from AI, with the top score of the seven reviewed here, 76.5 out of 100. To run it from an AI assistant, add the Nitrosend MCP server at api.nitrosend.com/mcp to Claude, ChatGPT, Cursor or Codex and sign in with OAuth, so no API key is pasted anywhere. The assistant writes each campaign in your brand's colors, fonts and voice, and campaigns and flows stay drafts until they are approved. Contacts are unlimited on every plan, and your receipts and newsletters go out on one plan and one bill. It also costs the least where Moosend used to win: $20 a month for 20,000 emails and $650 for a million emails on Scale including overage, against Moosend's own $88 and $2,896 on Pro. Brevo comes next, at 74.
The ranking
Rank 1Nitrosend
76.5 out of 100Total
- Priced by
- Emails sent
- Free plan
- 5,000 emails, then 500 a month
- Entry plan
- $20 a month, 20,000 emails
- Works from your AI assistant9 out of 10Official MCP server runs campaigns, flows and sends from the chat; campaigns and flows stay drafts until approved (MCP registry).
- Emails in your brand, no designer9 out of 10Brand Kit scans the site for colors, fonts and voice, and applies them to every draft on every plan (docs).
- Price8.5 out of 10Unlimited contacts on every plan. $20 a month for 20,000 emails and $650 for a million emails on Scale including overage (pricing).
- Free plan7 out of 105,000 emails to start, then 500 a month, unlimited contacts. New accounts start at 100 recipients per rolling 24 hours (pricing).
- Receipts and newsletters on one plan9 out of 10Transactional and marketing email share one allowance and one API on every plan, Free included (pricing).
- Editor for building by hand6 out of 10A block builder exists for editing by hand, but it is plainer, because the agent is the main way in.
- Integrations, support and track record5 out of 10Shopify, Stripe, HubSpot, Attio and Mailchimp, five bring-your-own sending providers, a Node SDK, a CLI and signed webhooks for transactional email, but a young product from a small team (docs).
Nitrosend
Ask your agent for the next campaign
Connect Nitrosend to Claude, ChatGPT, Cursor or Codex, point Brand Kit at your site, and describe the email. Contacts are unlimited on every plan.
Free: 5,000 emails to start, then 500 a month. No credit card.
Start free
Rank 2Brevo
74 out of 100Total
- Priced by
- Emails sent
- Free plan
- 300 emails a day, 100,000 contacts
- Entry plan
- $9 a month, 5,000 emails
- Works from your AI assistant7 out of 10Official MCP server manages campaigns, contacts and templates, but lists no module for automations (Brevo developers).
- Emails in your brand, no designer7 out of 10Brand library fetches logo, colors, fonts and links from your site into the editor, not voice (Brevo help).
- Price6 out of 10Priced by emails sent. $69 a month for 20,000 on Standard, $32 on Starter without automation, and $999 for a million on Professional (pricing).
- Free plan8 out of 10300 emails a day, up to 100,000 contacts, transactional email included, free forever (Brevo help).
- Receipts and newsletters on one plan9 out of 10Every plan, Free included, has transactional email by API and SMTP in the same volume (pricing FAQ).
- Editor for building by hand8 out of 10Drag-and-drop editor and templates, 4.5 of 5 across 2,722 reviews, Ease of Use the top tag (G2).
- Integrations, support and track record8 out of 10150+ integrations, SMS, WhatsApp and a CRM in one account, phone support on Professional (pricing).
Rank 3Klaviyo
64 out of 100Total
- Priced by
- Active profiles
- Free plan
- 250 profiles, 500 emails a month
- Entry plan
- $20 a month, 500 profiles
- Works from your AI assistant8 out of 10Official remote MCP server with more than 300 tools, including
send_campaignandcreate_flow(Klaviyo developers). - Emails in your brand, no designer7 out of 10Brand library detects logos, colors, buttons and fonts from your site, but not voice (Klaviyo help).
- Price2 out of 10Billed by active profiles. $150 a month at 10,000, and 500,000 is by quote (pricing).
- Free plan4 out of 10250 active profiles and 500 emails a month, with email support for 60 days (pricing).
- Receipts and newsletters on one plan6 out of 10Transactional runs as approved flow messages on the same plan, with each message reviewed by Klaviyo first (help).
- Editor for building by hand9 out of 10Mature editor and flow builder, 4.6 of 5 across 1,362 reviews, Ease of Use the top tag (G2).
- Integrations, support and track record9 out of 10400+ pre-built integrations, deep Shopify data, and SMS, WhatsApp and reviews in one account (Klaviyo).
Rank 4MailerLite
61.5 out of 100Total
- Priced by
- Subscribers
- Free plan
- 250 subscribers, 2,500 emails a month
- Entry plan
- $12 a month, 500 subscribers
- Works from your AI assistant8 out of 10Official MCP server with
create_campaign,schedule_campaignandcreate_automationtools (MailerLite help). - Emails in your brand, no designer7 out of 10Brand styles pull logo, colors, fonts and links from your site's URL, but not voice (MailerLite help).
- Price3 out of 10Priced by subscribers. $89 a month at 10,000 on Comfort, and a quote above 200,000, where Comfort is $819 (pricing).
- Free plan5 out of 10250 subscribers and 2,500 emails a month, with 3 automations and knowledge base support (pricing).
- Receipts and newsletters on one plan5 out of 10Transactional email is MailerSend, a separate product the pricing table links out to (pricing).
- Editor for building by hand8 out of 10Three editors on every plan, drag-and-drop included, and 4.6 of 5 across 1,113 reviews (G2).
- Integrations, support and track record7 out of 10100+ integrations, sites and landing pages built in, and 24/7 live chat on Power (pricing).
Rank 5Omnisend
61.5 out of 100Total
- Priced by
- Contacts emailed
- Free plan
- 250 contacts, 500 emails a month
- Entry plan
- $16 a month, 500 contacts
- Works from your AI assistant8 out of 10Official Claude connector and ChatGPT plugin, connected by OAuth, whose execute tool runs Send campaign, Create automation workflow and Enable automation workflow (docs).
- Emails in your brand, no designer7 out of 10Imports logo, colors and fonts from your Shopify, WooCommerce or BigCommerce store, not voice (Omnisend help).
- Price3 out of 10Billed by contacts. Standard is $132 a month at 10,000, and above 150,000 it is by quote (pricing).
- Free plan4 out of 10500 emails a month to up to 250 contacts, with 24/7 support (pricing).
- Receipts and newsletters on one plan6 out of 10Order and shipping emails run as automations on every plan, triggered by store events (Omnisend help).
- Editor for building by hand7 out of 104.6 of 5 across 1,245 reviews, but Limited Templates is a recurring complaint (G2).
- Integrations, support and track record8 out of 10335+ integrations, web push and 24/7 live chat on every plan, and SMS on Pro (pricing).
Rank 6ActiveCampaign
58.5 out of 100Total
- Priced by
- Contacts held
- Free plan
- None, a 14-day trial
- Entry plan
- $15 a month, 1,000 contacts, billed annually
- Works from your AI assistant8 out of 10Official MCP server creates a campaign and sends or schedules it once you approve its summary in the chat, and manages contacts, lists, tags and automations (tools).
- Emails in your brand, no designer7 out of 10AI Brand Kit imports colors, fonts and logos from your URL and builds templates in its editor (ActiveCampaign).
- Price2 out of 10Priced by contacts. Starter is $149 a month at 10,000, billed yearly because no monthly price is published, and above 50,000 it is by quote (pricing).
- Free plan1 out of 10No free plan. A 14-day trial with up to 100 email sends (help).
- Receipts and newsletters on one plan5 out of 10Transactional email is Postmark, a separate product with its own account and bill, linked by an app (ActiveCampaign).
- Editor for building by hand8 out of 10Mature email designer and automation builder, 4.4 of 5 across 14,799 reviews (G2).
- Integrations, support and track record9 out of 101,000+ apps and integrations, premium Salesforce and Dynamics connectors, and a built-in CRM (apps).
Rank 7Constant Contact
51.5 out of 100Total
- Priced by
- Contacts held
- Free plan
- None, a trial with 100 sends
- Entry plan
- $12 a month, 500 contacts
- Works from your AI assistant5 out of 10Its Claude connector drafts and previews emails, then hands you a link to finish sending in Constant Contact (help).
- Emails in your brand, no designer7 out of 10BrandKit scans your website for logo, colors and images, but not voice (help).
- Price3 out of 10Priced by contacts. $120 a month at 10,000 on Lite, $160 on Standard, and a quote above 50,000 (pricing).
- Free plan1 out of 10No free plan. The trial allows up to 100 email sends in total (help).
- Receipts and newsletters on one plan2 out of 10Its community manager says it is not designed for transactional email and has no transactional API (community).
- Editor for building by hand8 out of 10Hundreds of templates and a drag-and-drop editor, 4.1 of 5 across 7,536 reviews (G2).
- Integrations, support and track record9 out of 10About 300 integrations, events, SMS and social tools, and phone support (pricing).
How they compare
How each one scores
Scores out of 10, November 10, 2026| What we compared | Nitrosend | Brevo | Klaviyo | MailerLite | Omnisend | ActiveCampaign | Constant Contact |
|---|---|---|---|---|---|---|---|
| Works from your AI assistant20 points | 9 out of 10 | 7 out of 10 | 8 out of 10 | 8 out of 10 | 8 out of 10 | 8 out of 10 | 5 out of 10 |
| Emails in your brand, no designer10 points | 9 out of 10 | 7 out of 10 | 7 out of 10 | 7 out of 10 | 7 out of 10 | 7 out of 10 | 7 out of 10 |
| Price20 points | 8.5 out of 10 | 6 out of 10 | 2 out of 10 | 3 out of 10 | 3 out of 10 | 2 out of 10 | 3 out of 10 |
| Free plan10 points | 7 out of 10 | 8 out of 10 | 4 out of 10 | 5 out of 10 | 4 out of 10 | 1 out of 10 | 1 out of 10 |
| Receipts and newsletters on one plan10 points | 9 out of 10 | 9 out of 10 | 6 out of 10 | 5 out of 10 | 6 out of 10 | 5 out of 10 | 2 out of 10 |
| Editor for building by hand15 points | 6 out of 10 | 8 out of 10 | 9 out of 10 | 8 out of 10 | 7 out of 10 | 8 out of 10 | 8 out of 10 |
| Integrations, support and track record15 points | 5 out of 10 | 8 out of 10 | 9 out of 10 | 7 out of 10 | 8 out of 10 | 9 out of 10 | 9 out of 10 |
| Total scoreout of 100 | 76.5 out of 100,1st | 74 out of 100,2nd | 64 out of 100,3rd | 61.5 out of 100,tied 4th | 61.5 out of 100,tied 4th | 58.5 out of 100,6th | 51.5 out of 100,7th |
Here are the seven yes-or-no questions people usually ask before they move a list off Moosend. A tick means the platform does it, as described on its own pages today. A dash means the answer is not a clean yes or no.
7 services, side by side
Checked November 10, 2026QuestionNitrosendBrevoKlaviyoMailerLiteOmnisendActiveCampaignConstant Contact
NitrosendBrevoKlaviyoMailerLiteOmnisendActiveCampaignConstant ContactSend a campaign from the chatCan an agent send a marketing campaign without anyone opening the web app?Nitrosend: Yes.Brevo: Not a yes or no.Klaviyo: Yes.MailerLite: Yes.Omnisend: Yes.ActiveCampaign: Yes.Constant Contact: No.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes, through the MCP server. Campaigns stay drafts until approved. |
| Brevo | Not a yes or no. Its MCP server creates and manages email campaigns. Its docs list no module for automations. |
| Klaviyo | Yes. Yes. The official MCP server has a send_campaign tool. |
| MailerLite | Yes. Yes. Its MCP server can create and schedule campaigns. |
| Omnisend | Yes. Yes. Its connector's execute tool runs Send campaign. |
| ActiveCampaign | Yes. Yes, once you approve its summary in the chat. |
| Constant Contact | No. No. Claude hands you a link to finish sending in Constant Contact. |
Official MCP serverIs there a first-party MCP server for marketing email?Nitrosend: Yes.Brevo: Yes.Klaviyo: Yes.MailerLite: Yes.Omnisend: Yes.ActiveCampaign: Yes.Constant Contact: Yes.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes. Listed as com.nitrosend/nitrosend on the official MCP registry. |
| Brevo | Yes. Yes, remote-hosted, with 27 modules. |
| Klaviyo | Yes. Yes, remote-hosted, with more than 300 tools. |
| MailerLite | Yes. Yes. It can also build automations, with create_automation. |
| Omnisend | Yes. Yes, as a ChatGPT plugin and a Claude connector. |
| ActiveCampaign | Yes. Yes, a remote MCP URL on every plan. |
| Constant Contact | Yes. Yes, as an official Claude connector, plus a ChatGPT app. |
Brand kit from your siteDoes it pick up your logo, fonts and colors from your website?Nitrosend: Yes.Brevo: Yes.Klaviyo: Yes.MailerLite: Yes.Omnisend: Yes.ActiveCampaign: Yes.Constant Contact: Yes.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes. Brand Kit reads colors, fonts and voice from your site. |
| Brevo | Yes. Yes. The brand library fetches logo, colors, fonts and links. |
| Klaviyo | Yes. Yes. The brand library detects logos, colors, buttons and fonts. |
| MailerLite | Yes. Yes. Brand styles pull logo, colors, fonts and links. |
| Omnisend | Yes. Yes. It imports logo, colors and fonts from the connected store. |
| ActiveCampaign | Yes. Yes, with the AI Brand Kit. |
| Constant Contact | Yes. Yes. BrandKit scans for logo, colors and images. |
Rarely emailed contacts are freeDoes holding a contact you rarely email cost nothing?Nitrosend: Yes.Brevo: Yes.Klaviyo: No.MailerLite: No.Omnisend: No.ActiveCampaign: No.Constant Contact: No.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes. Contacts are unlimited on every plan. |
| Brevo | Yes. Yes. The bill follows emails sent. |
| Klaviyo | No. No. Every active profile counts toward the plan. |
| MailerLite | No. No. The plan is set by subscriber count. |
| Omnisend | No. No. The plan is set by list size. |
| ActiveCampaign | No. No. The plan is set by how many contacts you hold. |
| Constant Contact | No. No. The plan is set by contact count. |
Transactional includedAre receipts and resets in the same plan as newsletters?Nitrosend: Yes.Brevo: Yes.Klaviyo: Not a yes or no.MailerLite: No.Omnisend: No.ActiveCampaign: No.Constant Contact: No.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes, on every plan including Free. |
| Brevo | Yes. Yes, on every plan including Free. |
| Klaviyo | Not a yes or no. Through approved, metric-triggered flows rather than a send call. |
| MailerLite | No. No. Transactional is MailerSend, a separate product. |
| Omnisend | No. No. Transactional emails run as store-triggered automations. |
| ActiveCampaign | No. No. Transactional is Postmark, billed separately. |
| Constant Contact | No. No. It is not built for transactional email. |
Free plan with no time limitIs there a free plan that does not expire?Nitrosend: Yes.Brevo: Yes.Klaviyo: Yes.MailerLite: Yes.Omnisend: Yes.ActiveCampaign: No.Constant Contact: No.
| Service | Answer |
|---|---|
| Nitrosend | Yes. Yes. 5,000 emails to start, then 500 a month. |
| Brevo | Yes. Yes, 300 emails a day. |
| Klaviyo | Yes. Yes, up to 250 active profiles and 500 emails a month. |
| MailerLite | Yes. Yes, with a cap on subscribers and on emails a month. |
| Omnisend | Yes. Yes, up to 250 contacts. |
| ActiveCampaign | No. No. A 14-day trial with up to 100 sends. |
| Constant Contact | No. No. A trial with up to 100 sends. |
Mature drag-and-drop editorIs there a polished visual editor for a person building by hand?Nitrosend: Not a yes or no.Brevo: Yes.Klaviyo: Yes.MailerLite: Yes.Omnisend: Yes.ActiveCampaign: Yes.Constant Contact: Yes.
| Service | Answer |
|---|---|
| Nitrosend | Not a yes or no. A block builder exists. The agent is the main way in. |
| Brevo | Yes. Yes, with templates and a brand library. |
| Klaviyo | Yes. Yes, and reviewers rate it highly. |
| MailerLite | Yes. Yes, plus custom HTML and simple editors. |
| Omnisend | Yes. Yes, a drag-and-drop editor with prebuilt store workflows. |
| ActiveCampaign | Yes. Yes, and a mature automation builder. |
| Constant Contact | Yes. Yes, with hundreds of templates. |
Yes answersOut of the questions that have a yes or no for that service6 of 6 yes for Nitrosend6 of 6 yes for Brevo5 of 6 yes for Klaviyo5 of 7 yes for MailerLite5 of 7 yes for Omnisend4 of 7 yes for ActiveCampaign3 of 7 yes for Constant Contact
At a glance
7 services, the same 7 tests, 100 points in all. In order: Nitrosend 76.5, Brevo 74, Klaviyo 64, MailerLite 61.5, Omnisend 61.5, ActiveCampaign 58.5, Constant Contact 51.5. Nitrosend has the best score on Works from your AI assistant, Emails in your brand, no designer, Price and Receipts and newsletters on one plan. Every price and feature was read on each company's own pages on November 10, 2026.
When another platform is the better pick
Nitrosend does not win every test. Read these before you choose it.
- Pick Brevo if you want what Moosend used to be. It bills on emails sent rather than contacts held, and its free plan is 300 emails a day with no time limit. It beats Nitrosend on free plan, 8 to 7, on the editor, 8 to 6, and on integrations and track record, 8 to 5. Automation starts on Standard, $69 a month at 20,000 emails, and Starter is $32 without it. The Brevo alternatives page covers where it falls short.
- Pick Klaviyo if you run a bigger online store. It scores 9 on the editor, the best here, and 9 on integrations and track record, and its MCP server can send a campaign from the chat. It bills on active profiles, $150 a month at 10,000, and the Klaviyo alternatives page covers what that does to the bill.
- Pick MailerLite if Moosend's appeal was that it was easy. It scores 8 on the editor, and its MCP server can create and schedule campaigns and build automations. Its free plan stops at 250 subscribers, so it is no longer the free home Moosend was. More on the MailerLite alternatives page.
- Pick ActiveCampaign if automation depth is why you are leaving. It scores 9 on integrations and track record and 8 on the editor, with a mature automation builder and a CRM on the same contact record. Starter is $149 a month at 10,000 contacts, billed yearly, and there is no free plan. The ActiveCampaign alternatives page has the detail.
- Pick Omnisend if you run a smaller store. It imports your logo, colors and fonts from the store and scores 8 on integrations and track record. Standard is $132 a month at 10,000 contacts, once you switch off the 30% prepay discount the page opens on.
- Pick Constant Contact if staying with Moosend's owner is simpler. Constant Contact bought Moosend in 2025, so it is the shortest move on this list. It scores 9 on integrations and track record and 8 on the editor. Its assistant route stops short of the send: the Claude connector drafts and previews an email, then hands you a link to launch it inside Constant Contact. Lite is $120 a month at 10,000 contacts, and there is no free plan.
What each one costs in 2026
Moosend prices by contacts, and so do five of the seven here. Klaviyo, MailerLite, ActiveCampaign, Omnisend and Constant Contact charge for every contact you hold, whether you email it or not. Brevo and Nitrosend charge for the emails you send, and Nitrosend does not charge for contacts at all.
What sending costs
List prices, USD, monthly, November 10, 2026| Service | 20,000 emails a month | 1,000,000 emails a month |
|---|---|---|
| Nitrosend (pricing page) | $20Starter, contacts unlimited | $650Scale, contacts unlimited, including overage |
| Brevo (pricing page) | $69Standard, the first plan with automation. Starter is $32 without it | $999Professional. Standard stops at 500,000 emails |
| Klaviyo (pricing page) | $150Email, 10,000 active profiles | Ask salesBy quote. The published slider stops at 150,000 profiles, $1,955 |
| MailerLite (pricing page) | $89Comfort, 10,000 subscribers | Ask salesEnterprise, by quote. Published tiers stop at 200,000, $819 on Comfort |
| Omnisend (pricing page) | $132Standard, paid monthly. The page opens on a 30% prepay discount | Ask salesBy quote. Published tiers stop at 150,000 contacts, $1,456 |
| ActiveCampaign (pricing page) | $149Starter, billed yearly, 5 actions per automation. No monthly price is published | Ask salesBy quote. Published tiers stop at 50,000 contacts |
| Constant Contact (pricing page) | $120Lite, one automation template. Standard is $160 | Ask salesBy quote. Published tiers stop at 50,000 contacts |
At 20,000 emails a month, a 10,000-contact list emailed twice, Nitrosend is $20. Brevo is $69 on Standard, MailerLite $89, Constant Contact $120, Omnisend $132, ActiveCampaign $149 billed yearly and Klaviyo $150. Moosend itself is $88 on Pro, on its pricing page.
At a million emails a month, Nitrosend is $650. Brevo is $999 on Professional, because Standard stops at 500,000 emails. The other five publish no price at 500,000 contacts, so the answer is a sales call. Moosend publishes one, $2,896 a month on Pro. What email marketing really costs has the wider math.
The bigger difference is what the $20 buys. The Nitrosend pricing page puts contacts at unlimited on every plan, and receipts and newsletters draw on the same allowance. If you would otherwise pay a contact-priced platform for the list and a second service for transactional email, add the two bills together before you compare.
How we scored
Every platform gets a score out of 10 on the same seven tests. Each test is worth a set number of points, 100 in all. Working from your AI assistant and price are worth the most, 20 points each, because that is where email marketing is heading and what most people leaving Moosend care about. The editor and the track record, where the older platforms are strongest, share 30 points, so a platform that is better there gets full credit for it.
The assistant test turns on how the assistant gets in and where the send stops. Moosend's API takes one account-wide key, passed in the query string of every request URL, and only owners and admins can see it. OWASP's REST security guidance says API keys should not appear in URLs, because URLs end up in server logs. Connectors that wire Moosend into an assistant, such as Composio's, store that key for you. Nitrosend's MCP server signs the assistant in with OAuth instead, and its campaign tool writes a draft that never delivers until a separate approval call, with an extra confirmation before anything goes to all contacts.
Each test is a question with one answer per service, checked against the service's own pages on November 10, 2026. A 10 means it does the job fully on its normal plans. A 5 means it does part of it, or only on a higher plan or in a second product.
Works from your AI assistant, 20 points. Can an agent inside Claude, ChatGPT, Cursor or Codex compose a marketing campaign, test it, and send it, with no person opening the web app between the prompt and the send? An approval step the person answers in the chat counts as inside the agent. Moving into the web app to finish does not. Scored on one written rule for every vendor: a first-party server the vendor runs and that can send counts fully; a third-party wrapper (Zapier, Composio, Kanopi, community servers) counts for less; a server that only drafts or reads counts for less than one that sends.
Emails in your brand, no designer, 10 points. Does the product learn your logo, colors, fonts and voice from your own site and apply them to every email it drafts, on the plan most small teams start on?
Price, 20 points. What does email cost each month at 20,000 emails, a 10,000-contact list emailed twice, and at 1,000,000, a 500,000-contact list emailed twice? Scored on list prices in US dollars, paid monthly, at the cheapest plan that holds the contacts, covers the sends and includes automated emails such as a welcome series. Every ranking on this site uses the same fixed scale. At 20,000 emails, $20 or less scores 10, then $25 scores 9, $32 scores 8, $40 scores 7, $50 scores 6, $70 scores 5, $100 scores 4 and $140 scores 3. At 1,000,000, $500 or less scores 10, then $625, $800, $1,000, $1,250, $1,750, $2,500 and $3,500 step down the same way. Anything dearer, or a price given only by quote, scores 2. A free product scores 10. The score is the average of the two.
Free plan, 10 points. How far can a team get on the free plan before it has to pay: contacts, total sends, and the daily ceiling.
Receipts and newsletters on one plan, 10 points. Can receipts, password resets and newsletters go out from one account, on one bill, through one API?
Editor for building by hand, 15 points. For a person who wants to build the email themselves: how mature are the visual editor and the template library?
Integrations, support and track record, 15 points. How many tools does it plug into, what support comes with the plan, and how long has it been doing this at scale?
One thing is not scored: inbox placement. None of these platforms publishes a comparable deliverability number, so a score there would be a guess dressed up as a measurement.
Why people leave Moosend
The reason is an ownership timeline rather than a scandal.
Moosend built its name as an independent tool that was cheap, capable and free to start. Sitecore agreed to buy it in May 2021. Constant Contact then announced on June 6, 2025 that it had acquired Moosend from Sitecore, with terms not disclosed, and that announcement made no commitment about pricing or the free plan. Moosend's pricing page now says it is a Constant Contact company, and on October 2, 2026 it offered a 30-day trial with unlimited sends up to 1,000 contacts rather than a free plan.
Sources disagree on the date the free-forever plan ended, some tying it to the 2021 deal and some to the 2025 one, so this page gives no date. What is not in dispute is that it is gone, and that the product has changed hands twice in four years, most recently to a company that sells a competing product. On September 7, 2026, Trustpilot rated Moosend 2.8 out of 5 across 83 reviews, with billing after cancellation the recurring complaint. Eighty-three reviews is too small a base to call a trend.
Which Moosend alternative has a free plan that lasts?
Five of the seven, with very different shapes. Brevo is 300 emails a day with no time limit, which suits a large list mailed rarely. Klaviyo and Omnisend are free to 250 contacts and 500 emails a month. MailerLite is free to 250 subscribers and 2,500 emails a month. Nitrosend gives 5,000 emails to start, then 500 a month, with unlimited contacts, full API, MCP and CLI access, and up to 100 commercial recipients per rolling 24 hours on a new account. ActiveCampaign and Constant Contact offer trials only.
Will my Moosend automations transfer?
No, and not to any platform on this list. Every platform models flows differently, so automations are rebuilt rather than imported, which is the migration cost nobody quotes on a pricing page. Export the contacts and their engagement history together, because engagement history is what lets you warm a new sender on people who actually open things. Then rebuild the two or three flows that earn money first, using the email automation workflow guide, and leave the rest until the new sender has a reputation to spare.
George Hartley, Nitrosend's co-founder, thinks rebuilding flows by hand is the part of a move that should not survive the AI era. On SaaS Stories in September 2026 he described the old routine: "we've set up a new client. We'll go in, we'll create all this stuff and then we'll just go in and kind of redo it. Like that, that seems insane, you know, in this day and age." His alternative is to give the agent your standard flows and have it set them up, "a prompt or two instead of an afternoon." Whichever platform you move to, write your Moosend automations down as plain rules first, so an assistant can rebuild them and you can check the result.
How to move off Moosend without losing deliverability
The import takes an afternoon. The reputation takes weeks.
- Export by status, list by list, while the account is current. Moosend exports one list at a time, with separate tabs for Active, Unsubscribed, Bounced and Archived contacts, and every export file is emailed to the account owner's address, so the owner has to be reachable. Deleting a list there also deletes its reports, so save those first and keep a copy outside the new platform.
- Let an unsubscribe on any list win. Whether an unsubscribe in Moosend reaches your other lists depends on an account setting, so one address can be Unsubscribed on one list and Active on another. Nitrosend keeps subscription status on the contact, per channel, not per list. Build the import from addresses that are Active everywhere they appear, and leave out everyone on Moosend's suppression list, a separate export that holds every address that bounced or reported spam.
- Check the list before you import it. The email blacklist checker shows what you are carrying, and a list that has not been emailed since an acquisition is usually staler than it looks.
- Authenticate the new sender on your domain. List both senders in one SPF record during the overlap. The email authentication page has the records.
- Warm up rather than switching in one send. How to warm up an email domain has the ramp, and your most engaged segment goes first. Keep an eye on bounce rate at every step.
- Test placement before the first full campaign. Run an inbox test, then rebuild the flows that earn money.
- Cancel Moosend in writing and keep the confirmation. Billing after cancellation is the most common complaint in its reviews.
Moosend alternatives FAQ
Nitrosend, with the top score in this review, 76.5 out of 100. It runs from your AI assistant, writes in your brand, holds unlimited contacts and costs $20 a month for 20,000 emails. Pick Brevo if you want a free plan priced on sends, MailerLite if you want the simplest editor, ActiveCampaign for automation depth, Klaviyo or Omnisend for an online store, and Constant Contact if staying with Moosend's owner is simpler. The Nitrosend and Moosend comparison scores the two head to head.
Constant Contact. It announced on June 6, 2025 that it had acquired Moosend from Sitecore, with terms not disclosed. Sitecore had agreed to buy Moosend in May 2021, and Moosend's pricing page now says it is a Constant Contact company.
Not a permanent one. On October 2, 2026 its pricing page offered a 30-day trial with unlimited sends to up to 1,000 contacts, then a paid plan or pay-as-you-go email credits. The free-forever tier that built its reputation is gone.
Yes. Moosend's Pro plan is $88 a month at 10,000 contacts and $2,896 at 500,000, paid monthly. Nitrosend is $20 a month for 20,000 emails and $650 for a million emails on Scale including overage, with contacts unlimited, so the same list emailed twice a month costs less at both sizes. Compare at your real contact count and send volume, because the counting method decides the bill more than the headline price does.
For campaigns, automated flows, segments, templates, contacts, transactional email and SMS, yes, in one account with unlimited contacts on every plan. An AI assistant runs it through the MCP server: a single transactional email sends on the call, while campaigns and flows stay drafts until they are approved. Email MCP explains how the connection works. If you rely on a specific Moosend feature, check it against the Nitrosend docs before you move.
Nitrosend, with 9 out of 10 on "Works from your AI assistant", one of the two heaviest tests on this page at 20 points. Its official MCP server lets Claude, ChatGPT, Cursor or Codex build a campaign or flow and send it once the draft is approved, with a separate confirmation before a send to all contacts. Klaviyo, MailerLite, Omnisend and ActiveCampaign come next at 8, and all four have MCP servers that can send or schedule campaigns, but design still starts in their own editors. Brevo scores 7 and Constant Contact 5.
Add the Nitrosend MCP server at api.nitrosend.com/mcp to Claude and sign in with OAuth, then point Brand Kit at your website so emails come out in your colors, fonts and voice. Import the contacts that are Active on every Moosend list they appear on, and ask Claude for the next campaign in plain words. It builds a draft you can test, and nothing goes to your list until the draft is approved. The same connection works in ChatGPT, Cursor and Codex.
Go deeper
Other alternatives lists