Priced on sends, agent-native, transactional included, and your own sending keys.
Moosend is low-cost email marketing and automation, priced on the contacts you hold rather than the emails you send, with unlimited sends on every paid tier. Landing pages, subscription forms, and an SMTP server sit inside the subscription. At 500 contacts it's under $10 a month, which is cheaper than our $20 Pro rung.
What that shape costs you is that the bill follows your list rather than your sending, the published ladder stops at Pro, and transactional email is an add-on rather than a feature. Nitrosend specializes in email. We're an AI-native email platform: every capability is an API endpoint and an MCP tool before it's a screen, and a product whose primitives are screens can expose an agent to its buttons but not to its stack. Contacts are unlimited on every plan including Free, and BYO sending keys on Pro and above keep the transport where you want it.
Contact-priced ladders are worth reading side by side, so most teams price Omnisend, Outfunnel, and Postmark against the same list before they sign anything.
The two ladders are priced on different axes: Moosend bills on the contacts you hold, and we bill on the emails you send with contacts unlimited. The Moosend column is the published Pro rate at that contact count, on monthly billing unless the row says otherwise, and annual billing takes 20% off.
| Scenario | Moosend | |
|---|---|---|
| Free | 8,000 emails to start, then 500/mo forever. Unlimited contacts, full MCP, API, and CLI | No free plan. A 30-day trial up to 1,000 contacts with unlimited sends, then a paid plan or bought credits |
| 1,000 contacts | $20 Pro: 20,000 emails, 3 seats, BYO sending and AI keys | $16 Pro: 2 team members, unlimited sends. Transactional email is an add-on on this rung |
| 10,000 contacts | $100 Ultra: 125,000 emails, 5 brands, 10 seats | $88 Pro, still 2 seats. Dedicated IPs, custom reports, and extra seats are priced on top |
| 50,000+ contacts | $300 Enterprise: 500K to 4M+ emails at a published price, with SSO and SAML | $252 at 50,000 on annual billing. The published ladder stops at the Pro tier; Moosend+ and Enterprise above it are quote-only, and SSO and SAML are an add-on |
Prices accurate as of August 2026. Check vendor sites for current rates.
Moosend keeps sending while you move, and the overlap can run as long as you want it to. The one thing that doesn't travel is the sending pool itself.
nitro_import_contacts. Mailing lists map onto lists and custom fields map onto custom fields. Segments are the part to check, because rebuilding them here is usually faster than making an export match.nitro_send_message. Watch it for a week before a campaign follows it. This is also the step where transactional stops being an add-on.nitro_compose_flow. The triggers have equivalents on both sides: contact added, field changed, and event fired.Picking a tool is about fit. Here's what Moosend is genuinely good at.
Your list is small and your send frequency is high, so a flat contact price with no send meter is the cheaper shape. It points the same way if you want a landing page builder and subscription forms inside the same subscription, or if you're under about a thousand contacts, where their entry rung is genuinely cheaper than ours. None of those are close calls, and the first two are things we don't do at all.
Your list is much larger than your send volume and you're tired of paying for addresses you never mail. It's the right call too when you want marketing and transactional email on one bill rather than a plan plus an add-on, or when you want the whole platform to answer to an agent end to end. The clearest case is a team that already drafts, schedules, and checks its email through an agent and keeps hitting a screen at the last step.
For the email half, yes. Campaigns, flows, segments, templates, contacts, and transactional sending are all here, and transactional isn't a separate line on the bill the way it is on a Moosend plan. What doesn't come across is the page-building side. Moosend's landing pages and subscription forms are its own product, so a team that runs its signup pages there keeps them, moves them to whatever hosts the rest of the site, or rebuilds them elsewhere. Everything that sends is a straight swap.
No. We're more expensive at every published rung, and what changes up the ladder is what the money buys. At 1,000 contacts Moosend is $16 a month against our $20, because their bill follows the list and ours follows the send. At 10,000 they're $88, and our $100 rung carries 125,000 emails with contacts uncapped. At 50,000 it's $252 on annual billing against $300 for 500,000 to over 4 million emails with SSO included.
They stay where they are, or they move to whatever hosts your site. Nitrosend specializes in email, so a hosted landing page isn't something we take over from Moosend. Most teams keep the form and repoint it: a signup form that posts into our API writes into the same contact record a Moosend form did, and the automation behind it becomes a flow. If the page builder itself is doing real work for you, that's a good reason to keep a Moosend subscription running alongside.
Yes. There's an MCP surface covering campaigns, flows, contacts, templates, segments, deliverability, billing, tests, and approvals, so an agent works the platform rather than a copy of it. Every capability is an endpoint and a tool before it's a screen, which is why the agent isn't driving a UI on your behalf at the last step. Where it runs out: transactional sends stay in REST and the SDK. Moosend's own automation is built to be clicked, so an agent pointed at it is operating a dashboard-first product.