Ancestry
Subject line
Save up to $75 on our biggest DNA update yet 🧬
What it is doing
This email uses a single-column layout with a clear hero section promoting a discount. It effectively uses a two-tone background (white and light grey) to visually separate content blocks and features a product grid-like presentation for different DNA kit features. The use of a subtle DNA helix emoji in the subject line is a nice touch.
Worth stealing
The email effectively uses a 'product grid' style to detail the features of the DNA kit, making complex information digestible.
Attributes
promotionalothercorporatesingle columnacquisitionwarmmediumAU
In the library