BlaBlaCar
Subject line
Sie sind überall! 👀
What it is doing
This email uses a narrative approach to re-engage users, suggesting that people they know are already using the service. It's a single-column layout with a clear hierarchy of calls to action. The design is text-heavy, relying on storytelling rather than large images to convey its message.
Worth stealing
The email uses a clever storytelling technique to highlight the ubiquity of its users, making the service feel more accessible and relevant by suggesting familiar faces might already be using it.
Attributes
re engagementtransportminimalsingle columnretentionwarmmediumEU
In the library