Brooks Running
Subject line
The new Adrenaline GTS 23 is here
What it is doing
This email uses a strong hero image to announce a new product, followed by a clear two-column layout to detail features. The design effectively uses a consistent brand colour palette and prominent CTAs for both men's and women's versions of the shoe. The 'Shop now. Wear now. Pay later with Afterpay.' section is a good example of integrating payment options into the main body.
Worth stealing
The email effectively uses a split call-to-action for 'Shop men' and 'Shop women' immediately after the hero and feature sections, catering to different customer segments directly.
Attributes
product launchecommercebold graphicsingle columnacquisitioninstructionalmediumAU
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