ColourPop Cosmetics
Subject line
We made the perfect 8HR lipstick 💄
What it is doing
This email uses a single hero image that acts as the primary CTA, with a small text-based navigation bar below it. The design is very minimal, relying almost entirely on the visual impact of the hero image to convey the message and drive clicks. The 'What, like it's hard?' text is a clever, playful headline.
Worth stealing
The email is extremely concise, using a single large image as the main content and call to action, making it highly scannable.
Attributes
product launchbeautybold graphicsingle columnacquisitionplayfulshortUS
In the library