Cambridge University Press
Subject line
Reminder - We'd like to hear your feedback about your Customer Support Ticket nr. [ORDER_NO]
What it is doing
This email is a plain text survey request, using a simple structure with a clear call to action embedded directly in the email body. The survey itself is a single NPS-style question with clickable numbers, making it very quick to respond without leaving the email client. The design is highly utilitarian, focusing on direct engagement for feedback.
Worth stealing
The email embeds the entire NPS survey question and clickable response options directly within the email body, allowing for immediate feedback without navigating to an external page.
Attributes
surveyeducationutilitarianplain textretentionneutralshortAU
In the library