![Grill'd Relish survey email: What did you think of that Grill’d feed [NAME]?](/email-examples/img/19a5c98ef42c9da7-t.webp)
![Airalo survey email: [NAME], you're one of the first to try an eSIM. What do you think?](/email-examples/img/1867d0267273cac2-t.webp)
What a survey email is
A survey email asks the reader for feedback: a rating, a score out of ten, a review of something they bought, or a few minutes in a questionnaire.
We collected 352 from 253 brands in two real inboxes, sent between 2016 and 2026, and show 74 of them here. The percentages describe all 352. 106 had been rendered for the library, and we took 32 of those off this page: 7 because they print a person's details, such as a real first name, another person's photo or a personal survey link, and 25 because they repeat a template already shown, do not ask for feedback, or are weak examples. The inboxes are Australian, so 57% of the 352 come from Australian senders and 30% from American ones.
Browse all 74 survey emails to use as a template
Score-out-of-ten questions, star ratings for a recent order, research invitations with a prize draw and one-question check-ins, from software companies, retailers, restaurants and a travel booking site. Filter by industry or search a brand or subject line. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt that rebuilds it.
Wispr Flow
One quick question for you
Suno
Quick question for you
Tune My Music
Quick question for you
Airalo
[NAME], you're one of the first to try an eSIM. What do you think?
Launtel
How's the Launtel Internet Trial going?
Grill'd Relish
What did you think of that Grill’d feed [NAME]?
Quandoo
✍ How was your dining experience at Dad and the Frog Cafe?
YourPorter
[NAME], just a quick question about YourPorter
Sydney Opera House
Tell us what you think for a chance to win a $200 gift card
Hatch
I’d love your opinion! How are you feeling about work?
Stake
Investment Trends 2025 Survey | Chance to win a $1000 Gift Card
Deel
How are we doing?
Oura Research
👋🏻 How do you experience & manage stress?
Kiva
Help us improve Kiva with 2 minutes of your time.
Target
Reminder: Target Delivery Guest Survey - 2 minutes
Elicit (Ought)
3 min survey to help us make Elicit better
Webflow
Have 30 seconds to spare?
InVision
Share your thoughts on InVision
Docusign
We want to hear from you...
Invoca
A one question survey...
Soak Bathhouse
[NAME], How did we do?
Product Habits
Got a question for you
Shockbyte
Please Rate Shockbyte's Support (Ticket #[ACCOUNT_NO])
Adobe - Marketo Engage
Join the Green Hat/AMI B2B Marketing Research Study, Sponsored by Adobe
How survey emails differ from every other email
Survey emails against every other email in the library
352 survey emails and 12,359 other emails from the same two inboxes| What we measured | Survey | Every other email |
|---|---|---|
| Subject line has a question mark | 29% | 6% |
| Greets the reader by first name | 67% | 39% |
| Has exactly one call to action | 48% | 30% |
| Neutral tone | 44% | 27% |
| Short or very short | 81% | 52% |
| Sent at the retention stage | 78% | 37% |
| Hero image | 4% | 12% |
A survey email asks for one thing and says so early. 29% of the 352 put a question mark in the subject line, almost five times the rate of everything else, 48% carry exactly one call to action against 30%, and 81% are short or very short against 52%. They go to people who already know the brand: 78% were retention sends to existing customers, and 67% use the reader's first name.
What the 352 collected ask for
What the subject line says
all 352 collected, read from the subject line (one email can count in more than one row)| The subject line | Emails | Share |
|---|---|---|
| Has a question mark | 101 | 29% |
| Offers a reward: a prize draw, a gift card, credit or a discount | 60 | 17% |
| Asks for a review or a rating | 53 | 15% |
| Says the survey is quick or how long it takes | 23 | 7% |
Who sent them
all 352 collected, by industry| Industry | Emails | Share |
|---|---|---|
| SaaS | 61 | 17% |
| Ecommerce | 60 | 17% |
| Retail and fashion | 42 | 12% |
| Professional services | 21 | 6% |
| Marketplaces | 21 | 6% |
Two kinds of sender dominate. Software companies ask how the product is going, some with a score out of ten in the email itself. Retailers ask for a star rating of the last order, and many of those emails are built from the same review widget, which is why a lululemon, a Bonds and a Pillow Talk request look alike.
Next to this one
The same library, cut by the job the email does: thank-you emails, re-engagement emails and order confirmations. By when they are sent: retention and advocacy. By who sends them: SaaS and ecommerce.
Questions about survey emails
It is an email that asks the reader for feedback, usually a rating, a score out of ten, a product review or a few minutes in a questionnaire. Of the 352 we collected from 253 brands, 78% were retention sends to existing customers, and 29% had a question mark in the subject line.
Say what you want and how long it takes. Suno's 2026 email asks "just two quick questions that'll take less than a minute" and has one button, Take the 2-question survey. Sydney Opera House's says its survey takes about 9 minutes. 81% of the 352 we collected are short or very short.
Put the first question in the email so one click answers it. Wispr Flow's 2026 email asks the Net Promoter Score question, how likely you are to recommend it to a friend, with the scale in the email. Tune My Music asks for a number from 1 to 10, and Quandoo asks you to rate a restaurant visit from Terrible to Amazing.
Many do. 60 of the 352 we collected, 17%, offer a prize draw, gift card, credit or discount in the subject line. Hatch's 2026 invitation offers a draw for one of five $100 gift cards for a survey under 10 minutes. Sydney Opera House offers a draw for a $200 gift card.
106 have been rendered full length for the library so far. We took 7 off this page because they print a person's details, such as a real first name, another person's photo or a personal survey link, and 25 because they repeat a template, do not ask for feedback, or are weak. All 352 count in the percentages, including the 278 not shown.