Chess.com
Subject line
♟️ Meeting My Hero: Magnus Carlsen
What it is doing
This email uses a single-column layout with a clear editorial style, featuring a main story and secondary promotional content. It effectively uses a mix of text and images to break up content, and includes a subtle chess piece emoji in the subject line and brand name for thematic consistency. The email balances storytelling with calls to action for upgrades and new features.
Worth stealing
The email successfully blends an engaging human interest story with product promotion and feature announcements, maintaining a consistent brand voice.
Attributes
newslettereducationeditorialsingle columnretentioninstructionallongUS
In the library