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Subject line
What is loyalty costing you [NAME]?
What it is doing
This email uses a single-column layout with a clear value proposition around saving money on health insurance. It effectively uses bolding and statistics to highlight key savings, and repeats the primary call to action. The design is simple and functional, focusing on direct communication rather than elaborate visuals.
Worth stealing
The email directly addresses the recipient by name and references a previous interaction about energy needs before pivoting to health insurance.
Attributes
promotionalfinanceutilitariansingle columnretentionurgentmediumAU
In the library