What a finance email is
A finance email is a message a bank, lender, insurer, broker, super fund or investment firm sends to its customers and prospects. Most are offers, market and money newsletters, account notices and security codes. Writing an invoice or a payment request instead? Those are on invoice email examples.
We collected 138 from 58 finance brands in two ordinary inboxes, sent between 2016 and 2026, and show 25 of them here from 16 brands. The percentages describe all 138. 94 of the 138 came from Australian senders, so the set leans Australian.
Browse all 25 financial email examples
Filter by the kind of email, or search a brand or subject line. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt that rebuilds it.
The grid leans more promotional than the collection. 11 of the 25 shown are promotions, against 35% of all 138.
How finance email differs from everything else in the same inboxes
Finance emails against every other email
138 finance and 12,573 other emails| What we measured | Finance | Everything else |
|---|---|---|
| Promotions, sales and discount offers | 35% | 28% |
| Newsletters | 26% | 12% |
| Sent to someone who is already a customer | 57% | 38% |
| Sent after a booking or purchase | 2% | 25% |
| Instructional tone | 61% | 37% |
| Corporate design | 44% | 10% |
| Long emails | 43% | 16% |
| Personalized subject line | 19% | 7% |
| Plain subject line that says what it is | 17% | 33% |
| Greets the reader by first name | 59% | 40% |
| Large image at the top | 6% | 12% |
| Exactly one call to action | 21% | 30% |
Finance email is written to keep a customer. 57% of it goes to people who already are one, against 38% of everything else the same inboxes received, and only 2% is sent after a booking or purchase, against 25%. It is more often a newsletter, 26% against 12%, and more often long, 43% against 16%. It is more personal too: 59% greet the reader by first name, against 40%. And it uses fewer big pictures, with 6% opening on a large image, against 12%.
What is in the collected set
The most common finance email types
all 138 collected| Type | Emails | Share |
|---|---|---|
| Promotional | 48 | 35% |
| Newsletter | 36 | 26% |
| Account notice | 12 | 9% |
| Welcome | 5 | 4% |
| Event invitation | 5 | 4% |
| Survey | 4 | 3% |
Where each email sits in the customer relationship
all 138 collected| Stage | Emails | Share |
|---|---|---|
| Keeping an existing customer | 79 | 57% |
| Winning a new one | 30 | 22% |
| Account admin | 6 | 4% |
| Onboarding | 6 | 4% |
| Activation | 4 | 3% |
| Security | 4 | 3% |
Promotions and newsletters together are 61% of what finance brands sent. Newsletters from every industry have their own page.
Next to this one
The same library, cut by the job the email does: promotional emails, newsletters, account notices and one-time code emails. Payment apps and other fintech senders are on fintech email examples, and property senders on real estate email examples.
Questions about finance emails
TFX's tax deadline reminder from 2025, subject "October 15 tax deadline is in 5 weeks". It tells a returning client the deadline is five weeks away, gives a "Sign in" button to start this year's return and an "Extend my deadline" button for anyone still waiting on documents, and is signed by a named person. Account notices are 9% of the 138 finance emails we collected.
Promotions. 35% of the 138 finance emails we collected are promotions, sales or discount offers, and 26% are newsletters, against 12% of everything else in the same inboxes. 57% go to people who are already customers, against 38% elsewhere, so most finance email is about keeping a client, not winning one.
One-time codes, account notices and welcomes. American Express's 2025 one-time verification code puts the code in large type under "Here is your one-time verification code" and says Amex will never call to ask for it. Only 2% of the 138 were sent after a booking or purchase. Our transactional email best practices cover the sending side.
Not in this collection. We collected 5 event invitations from finance senders, 4% of the 138. Four invite founders and investors to startup events, and one, from 2018, invites readers to a property seminar. None of the five is shown on this page. Invitations from every industry are on event invitation email examples.
69 of the 138 are published in the library so far. On this page we took off 17 repeats of an email the same brand already has here, 13 startup and venture capital sends a finance reader would not expect, 1 with broken images, and 13 that show personal details, such as a staff member's full name and direct number, a number plate or card digits, or that were private sends to a firm's own clients. That leaves 25 from 16 brands.