Compare the Market
Subject line
$1427 vs $626 for car insurance 🚗
What it is doing
This email uses a single-column layout with a clear hierarchy, employing a consistent brand colour for CTAs and headings. It effectively uses a 'social proof' example (Ron's saving) to illustrate the benefit of the service. The design is clean and functional, with good use of whitespace.
Worth stealing
The email uses a specific, detailed example of a customer's savings to demonstrate the value proposition, which is more compelling than a generic claim.
Attributes
promotionalfinanceutilitariansingle columnacquisitioninstructionalmediumAU
In the library