Copy Hackers
Subject line
Our mastermind closes this Friday
What it is doing
This email uses a plain text style to deliver a re-engagement survey. The core design is a series of text links presented as options, allowing the recipient to self-segment their interests. The call to action is implicit in the text links themselves, with no explicit button styling.
Worth stealing
The email cleverly uses a self-segmentation survey presented as text links to tailor future communications, framed as 'help me help you'.
Attributes
re engagementeducationplain textplain textretentionwarmshortUS
In the library