Cotton On
Subject line
ONLY 3 HRS LEFT😱
What it is doing
This email uses a single-column layout with a clear hero image at the top to announce a flash sale. The design is utilitarian, focusing on communicating the offer and its urgency, with a simple button CTA. The footer includes loyalty points balance and available vouchers, which is a good retention tactic.
Worth stealing
The email effectively uses a countdown timer in the hero image to create a strong sense of urgency for the flash sale.
Attributes
saleretail fashionutilitariansingle columnretentionurgentmediumAU
In the library