Dr. Mark Hyman
Subject line
The Food Label Scam Big Food Hopes You Never Notice
What it is doing
This email uses a single-column, text-heavy layout to deliver an editorial piece. It effectively uses bolding and bullet points to break up long paragraphs and highlight key information, making the dense content more digestible. The primary CTA is a text link to download a PDF, followed by two button-style CTAs for pre-ordering a book, demonstrating a clear hierarchy of actions.
Worth stealing
The email uses a long-form editorial style to educate the reader about food labeling issues before promoting a related book and resources.
Attributes
newsletterhealth fitnesseditorialsingle columnadvocacyinstructionallongUS
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