What a health and fitness newsletter is
A health and fitness newsletter is the regular email a gym, studio, coach, health app or health writer sends to the people on its list: class news and timetables, research write-ups, tips and member updates.
We collected 133 of them from 66 brands in two ordinary inboxes, sent between 2019 and 2026, and show 28 here, from 27 brands. We left out repeat sends of a template already shown, one exact duplicate, two emails that were not about health or fitness, two whose subject lines break our house formatting rules, one whose images no longer load, and one that showed a sole trader's phone number and street address. The numbers below describe all 133.
Browse 28 health and fitness newsletters
Filter by design style, or search a sender or subject line. Open any email to see it full length, with its subject line, notes on what it is doing, and a prompt that rebuilds it.
This Is Yoga | Clovelly
What’s On This August 🌿 Community Kirtan, Training, Retreats + More
Soul Studios 24
What’s On at the Studio This March 🌴
Belgravia Leisure
More ways to move: new classes & special offers inside!
Peaches Pilates
Peaches Online July
Australian Combat & Exercise
What's New This Month: FITScience Monthly Edition 10
Peter Attia, M.D.
Disappointing results from the first rapamycin-plus-exercise trial
Headspace
Your mind matters, [NAME]
Dr. Mark Hyman
Why strength training matters more than you realize
The Longevity Code
🧬 Fitness goes deeper than the daily workout
AUSactive
Weekly Wrap up
Lumosity
💡🧠 Stuck in a plateau? This might help.
Huckleberry
March Sleep Month: Navigating night sleep
This Is Yoga
What's On at This is Yoga 💛
Six to Start
Improving Your App + ZR Season 10 + Captain America: Turkey Trot
Dr. Mark Hyman
The Food Label Scam Big Food Hopes You Never Notice
L-Nutra Professional
Recognitions in longevity medicine from Italy to San Diego
Affectable PTY LTD
Progress Update and a story worth sharing
Bliss Birth
💗 We’re all in this together! 💗
HealthyPeople
Hello [NAME], featured jobs, online coaching tools, changing gym software, HealthyPeople tips and more...
Vivoo
Let’s Catch Up on the Exciting Appdates! 🎉
Longevity Daily
🌅 The #1 Predictor of a Longer Life? Master Your Metabolic Health
Bryan Johnson
my house was aging me
NutritionFacts.org
How to Lower Cholesterol with Dr. Greger’s Portfolio Plus Powder Recipes
Yuka
The Power of 60 Million Users 💪
How health and fitness newsletters differ from other newsletters
Health and fitness newsletters against every other newsletter
133 health and fitness newsletters and 1,399 newsletters from every other industry, collected from the same two inboxes| What we measured | Health and fitness | Every other newsletter |
|---|---|---|
| Sent to consumers, not businesses | 86% | 55% |
| Long | 58% | 46% |
| Text heavy | 58% | 64% |
| Single-column layout | 86% | 77% |
| Plain-text layout | 11% | 19% |
| Instructional tone | 80% | 72% |
| Warm tone | 17% | 9% |
| Greets the reader by first name | 30% | 24% |
| Has a button | 45% | 34% |
| Opens with a hero image | 6% | 5% |
| Subject line says plainly what is inside | 73% | 75% |
| From an Australian sender | 52% | 31% |
| Median calls to action | 4 | 5 |
Health and fitness newsletters are written to consumers (86%, against 55% of other newsletters) and they run longer: 58% are long, against 46%. They are more often designed than plain: 86% use a single-column layout and 11% are plain text, against 19% of other newsletters, and 45% carry a button, against 34%. The tone teaches: 80% are instructional, and 17% are warm, against 9%.
Some things barely move. Only 6% open with a hero image (5% elsewhere), and 73% use a subject line that says plainly what is inside (75%). The Australian share, 52% against 31%, says more about the two inboxes than about the industry: 69 of the 133 come from Australian senders and 57 from US senders.
What is on this page
The 28 newsletters come from 27 brands: 12 from Australian senders and 13 from US senders, 27 sent in 2023 or later. Gyms and studios send what is on: Belgravia Leisure's new classes, offers and its full timetable returning in January, This Is Yoga | Clovelly's month of workshops and retreats, Soul Studios 24 welcoming a new Pilates instructor, and the monthly updates from Peaches Pilates and Australian Combat & Exercise. Health writers send research: Peter Attia, M.D. on a rapamycin trial, an episode of The Dr. Hyman Show, and The Longevity Code, whose three-line summary at the top ends on one tip, The fix. Apps send content too: a monthly roundup from Headspace, a research highlight from Lumosity. Beyond news and research, the set also has a re-engagement send from Six to Start, a sleep challenge of the week from Huckleberry and new-staff introductions from Belgravia Leisure and Soul Studios 24, but no member spotlight. AUSactive and HealthyPeople write to people who run fitness businesses.
Next to this one
This page is newsletters only; the industry page below covers every type of health and fitness email. The same library, cut a different way: every health and fitness email, health and fitness promotional emails, healthcare emails and sports emails. Other newsletters by industry: SaaS, education, media and publishing and professional services, or every newsletter.
Questions about the collection
This page shows 28 real ones from 27 brands, among them Belgravia Leisure, This Is Yoga, Peter Attia, M.D., Dr. Mark Hyman, Headspace and Lumosity. They come from 133 we collected from two inboxes. Search a sender, such as Belgravia Leisure or The Longevity Code, to compare a gym's class update with a health writer's research email.
The newsletters on this page mostly do one of four jobs: what is on this month (classes, workshops, retreats), a research finding explained, a practical tip or protocol, and member or product news. 80% of the 133 we collected are written in an instructional tone, so most teach the reader something rather than sell.
Most are long. 58% of the 133 health and fitness newsletters we collected are long, against 46% of newsletters from other industries, and 58% are text heavy. They carry a median of 4 calls to action, against 5 in other newsletters, so the extra length is reading, not more links to click.
44 of the 133 are rendered so far. We took 16 of those off this page: nine repeats of a template, one duplicate, two off-topic emails, two subject lines that break our house formatting rules, one whose images no longer load, and one with a sole trader's phone and address. The other 89 still count in the numbers.
Five choices shape most of them. In the 133 health and fitness newsletters we collected, 73% use a subject line that says plainly what is inside, 45% carry a button, 30% greet the reader by first name, the median one has 4 calls to action, and only 6% open with a hero image, so most lead with words.