Draft
Subject line
Still interested in Draft’s Letters?
What it is doing
This is a plain text re-engagement email with a conversational tone. It uses a simple structure to announce a new blog and offer links to content, which also serve as a re-opt-in mechanism. The email effectively uses a personal sign-off and clear unsubscribe options.
Worth stealing
The email cleverly combines a content announcement with a re-engagement strategy, where clicking any content link acts as a re-opt-in.
Attributes
re engagementprofessional servicesplain textplain textretentionwarmmediumUS
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