Drift
Subject line
$24 for 24 hours 😊
What it is doing
This email is a plain text, highly personalised offer from a specific person at the company. It uses a conversational tone and a clear, time-limited discount code. The lack of visual design elements makes the message feel more direct and personal.
Worth stealing
The email uses a highly personal, almost informal tone from a specific sender to offer a time-limited discount, making it feel like a direct message rather than a marketing blast.
Attributes
discount offersaasplain textplain textwinbackwarmshortUS
In the library