
Duolingo
Subject line
Hi [NAME], come join Duo for a quick Italian lesson!
What it is doing
This email uses a simple, single-column layout with a clear call to action. The design incorporates the brand's mascot and a progress bar to visually communicate the user's current streak and encourage continued engagement. The use of a large, friendly illustration dominates the visual space.
Worth stealing
The email effectively uses the brand's mascot and a visual representation of the user's streak to create a friendly and motivating re-engagement prompt.
Attributes
In the library