Duolingo
Subject line
⏰ [NAME], got 3 minutes?
What it is doing
This email uses a very simple, single-column layout with a clear call to action. The design is minimal, focusing on a large, friendly illustration and a single button. The use of a progress bar for the streak is a good visual cue for re-engagement.
Worth stealing
The email effectively uses a personalized subject line and a visual streak counter to encourage users to return to the app.
Attributes
re engagementeducationplayfulsingle columnretentionencouragingshortUS
In the library