Forever Projects
Subject line
10,000 lives later…
What it is doing
This email uses a single-column layout with a clear hierarchy, starting with impact data and then offering multiple ways to engage. The design relies on text links and a single button for calls to action, keeping the visual density balanced. The use of a strong, benefit-led subject line is notable for a non-profit.
Worth stealing
The email effectively leverages impact data to re-engage donors and offers a variety of engagement options beyond just donating, including social sharing, fundraising, and shopping.
Attributes
newsletternonprofitutilitariansingle columnretentionwarmshortAU
In the library