Heidi Holvoet | Baby Sleep Advice
Subject line
[Overcome Frequent Waking] If you've not made (enough) progress
What it is doing
This email uses a plain text, conversational style to re-engage users who purchased a program but haven't seen progress. It uses numbered lists for troubleshooting options and bullet points for self-guided reflection, all within a single-column, text-heavy layout. The tone is empathetic and instructional, aiming to guide the user back to the program or offer further paid support.
Worth stealing
The email effectively uses a conversational, empathetic tone to re-engage users who might be struggling, offering both self-help guidance and upsell opportunities for direct support.
Attributes
re engagementhealth fitnessplain textplain textretentionwarmlongEU
In the library