Hey Barista (Oatly)
Subject line
Would you subscribe to your local café?
What it is doing
This is a text-heavy, editorial-style newsletter with a strong focus on long-form content and industry insights. It uses a single-column layout with clear headings and subheadings to break up the text, and integrates internal and external links naturally within the prose. The email effectively uses a conversational tone to engage readers.
Worth stealing
The email uses a unique, conversational opening that playfully addresses the recipient's subscription status, immediately setting an engaging and informal tone.
Attributes
newsletterfood beverageeditorialsingle columnretentioninstructionallongEU
In the library