
Hourglass AI
Subject line
[Special Edition] I started a company. Get AI into your biz.
What it is doing
This email uses a plain text, long-form style to deliver a personal update about a new company. It effectively uses bolding and bullet points to break up large blocks of text, making it readable despite its length. The 'Asks' section is a clever way to engage the audience and solicit help without being overly promotional.
Worth stealing
The email is a personal update from the founder, detailing the progress, challenges, and 'asks' for a new AI company, effectively blending transparency with a call to action.
Attributes
In the library