Khan Academy
Subject line
Renew your support now
What it is doing
This email uses a single-column layout with a clear hierarchy, starting with an engagement metric and moving into a fundraising appeal. The design incorporates a strong call to action for donations, with a secondary call to action for monthly giving. The use of a matching gift incentive and a clear fundraising goal are key elements.
Worth stealing
The email effectively uses a user's past engagement (videos watched) to frame a fundraising appeal, connecting their usage to the need for continued support.
Attributes
re engagementeducationutilitariansingle columnretentionurgentmediumUS
In the library