Kobo
Subject line
Our top recommendations for you this week
What it is doing
This email uses a two-column layout for product recommendations, with each recommendation featuring a cover image, title, author, and a 'match' percentage. The design is clean and uses a consistent visual style for both eBook and audiobook sections, making it easy to scan. The CTAs are clear and encourage exploration of more titles.
Worth stealing
The email effectively uses a 'match percentage' to personalise recommendations based on reading habits, adding a gamified element to product discovery.
Attributes
newslettermedia publishingminimaltwo columnretentioninstructionalshortEU
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