Lilly Pulitzer
Subject line
New Styles, Sunny Prints
What it is doing
This email uses a single-column layout with a prominent hero image at the top, followed by a series of product category links. The design is image-heavy, relying on large visuals to convey the brand's aesthetic. The footer includes standard legal and account management links.
Worth stealing
The email effectively uses a single, large hero image to immediately convey the brand's style and new collection, with minimal text.
Attributes
promotionalretail fashionplayfulsingle columnretentionwarmshortUS
In the library