Lilly Pulitzer
Subject line
Welcome to Lilly: Here's 15% Off!
What it is doing
This welcome email uses a clean, image-heavy layout with a clear hero section for the discount code. It effectively combines a promotional offer with brand storytelling and a loyalty program introduction, using distinct sections for each. The design relies on strong visual branding and clear calls to action.
Worth stealing
The email effectively integrates a discount code, brand history, and loyalty program sign-up into a single, visually appealing welcome message.
Attributes
welcomeretail fashionbold graphicsingle columnonboardingwarmmediumUS
In the library