
YouTube TV
Subject line
Welcome to YouTube TV, [NAME]
What it is doing
This welcome email uses a simple, single-column layout with numbered steps to guide new users. Each step includes a brief explanation and a 'Learn more' text link, with a prominent 'Share now' button for the household sharing feature. The design is clean and uses the brand's signature red for calls to action.
Worth stealing
The email effectively breaks down onboarding into three clear, actionable steps, each with a 'Learn more' option, and highlights a key benefit (household sharing) with a distinct button.
Attributes
In the library