Master of Malt
Subject line
Want to opt out of Black Friday emails?
What it is doing
This email uses a single-column layout with a clear, prominent CTA button. The design is minimal, focusing on a direct message about opting out of Black Friday emails, which is a clever way to manage email fatigue during a high-volume sales period. The use of a large, distinct button for the opt-out is a key feature.
Worth stealing
The email proactively offers an opt-out for a specific promotional event (Black Friday) rather than a full unsubscribe, aiming to retain subscribers while respecting their preferences.
Attributes
account noticeecommerceminimalsingle columnretentionwarmshortUK
In the library