Metropolis Touring
Subject line
This Is Not A Love Song. This Is a PiL Tour 🎟️
What it is doing
This email promotes a music tour with a strong editorial feel, using a single-column layout and a bold, high-contrast colour scheme. The design effectively uses a large, impactful hero image and clear typography to convey information about the band and tour dates. The primary CTA is repeated, offering two opportunities to sign up for presale access.
Worth stealing
The email uses a strong, evocative headline and body copy to build excitement for the band's tour, focusing on their unique sound and live performance.
Attributes
promotionalentertainmenteditorialsingle columnacquisitionwarmmediumAU
In the library