Michael Cassel Group
Subject line
The Call Sheet: Volume 1, June 2023
What it is doing
This newsletter uses a consistent 'star' bullet point for all its CTAs, which helps unify the design despite varied content blocks. Each content block features a bold headline and a short paragraph, followed by a single CTA, making it easy to scan. The email effectively promotes multiple shows and a competition within a single, well-structured layout.
Worth stealing
The email uses a unique 'star' character as a consistent visual cue for all its call-to-action links, creating a distinct brand element.
Attributes
newsletterentertainmenteditorialsingle columnretentionwarmlongAU
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