NBA.com
Subject line
Happy Birthday, [NAME]!
What it is doing
This email uses a simple, single-column layout with a clear hero area for the birthday message and discount. The call to action is prominent, and the legal terms for the discount are detailed in a smaller font below. It's a good example of a transactional-promotional hybrid.
Worth stealing
The email combines a birthday greeting with a personalised discount code, clearly outlining the terms and exclusions.
Attributes
promotionalsportscorporatesingle columnretentioncelebratorymediumUS
In the library