
NRMA Parks and Resorts
Subject line
Free night or 15% off? Choose your winter savings.
What it is doing
This email uses a modular grid to showcase multiple holiday parks, each with a small image, bulleted features, and a 'Book now' CTA. The layout is clean and repeatable, making it easy to scan different options. The primary offer is highlighted at the top, with a clear choice between two discount types.
Worth stealing
The email effectively presents a choice between two different discount mechanics (free night vs. percentage off) directly in the subject line and body.
Attributes
In the library