Oatly
Subject line
Hey Barista
What it is doing
This email is a text-heavy newsletter with a strong editorial feel, using a single-column layout. It features multiple distinct articles, each with a clear heading, and uses bolding to highlight key names and concepts. The email effectively uses internal links for navigation and external links for social media, and includes a clear unsubscribe option in the footer.
Worth stealing
The email uses a conversational and engaging tone to present several articles about coffee trends and culture, effectively positioning the brand as a thought leader in the barista community.
Attributes
newsletterfood beverageeditorialsingle columnretentioninstructionallongEU
In the library