
Qantas Frequent Flyer
Subject line
Your flying update from Qantas
What it is doing
This email uses a simple, single-column layout with a clear header and a mix of text and image blocks. It effectively uses a 'Watch' button to link to video content and a 'Check' button for travel updates, demonstrating how to combine informational content with calls to action. The design is clean and functional, typical for a transactional or informational update.
Worth stealing
The email includes a 'Flyover' section at the top displaying the recipient's frequent flyer number and points balance, which is a good way to provide immediate value and account status.
Attributes
In the library