REI Co-op Mastercard
Subject line
Exclusive Rewards Await with Your New Everyday Card
What it is doing
This email promotes a co-branded credit card, using a two-column layout for key benefits and a single column for legal disclaimers. The design uses a clear hierarchy with bold headings and bullet points to highlight financial incentives. A notable feature is the use of numbered footnotes for detailed terms, which are then fully explained in a dedicated section at the bottom.
Worth stealing
The email effectively integrates a financial product promotion with the brand's cooperative values by highlighting donations to a charitable fund.
Attributes
promotionalretail fashioncorporatetwo columnretentioninstructionallongUS
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